Conversely, bacon is sold at a loss (it costs a dollar for a consumer to add it on to a sandwich, but basically costs us $1.30 to purchase). A bagel that costs a little over a dollar for a consumer to buy, costs us about 30 cents to purchase (it's more nuanced than that since you can't just buy a bagel, but whatever.). If you worked at a restaurant and had to do inventory, it's interesting to see the costs associated with some products. But I also wouldn't be surprised if the margins on other products are meh. Now, don't get me wrong, after all is said and done, I am sure the margins on cards are still pretty good. Or you can hire another person, train them, and have them cut down the effort of production.įor WotC, they have several printers and the like (this is even before their increased production of sets over the previous few years). You can try it all on your own and probably be unable to keep up/deliver poor quality. Now imagine being on the hook to produce more of that product in a strict timeline. Just think of something cheap and easy you can make. But at the volume they're being printed at, it means much more labor is involved. This actually does increase the cost of cards, too, since WotC adds extra properties to the cardstock to make them more distinguishable from fakes. We see this with counterfeits and the like. You see, any individual card is actually pretty cheap.
Variations to the front and back really complicate the process. But every now and then you'll hear about how printing DFC is tricky and such. These processes aren't unique to MtG, so the infrastructure to print them exist otherwise it would be extra. Now they have to be placed into packs (with the pack wrapper having its own process as lengthy as the print process), meaning additional shipping and packing. They are collated in a way to allow sorting into packs. Big industrial printers cut through stacks of paper down to their final sizes. This is usually to try and catch the problem before an entire run is printed and you see that 2 hours in something bad happened.įrom there, it is shipped to wherever it is being cut (either "in-house" or literally another business). Large scale print machines are pretty good with being consistent, but are from from perfect and are much better at printing quality over quality. But it should be getting checked since print quality can "drift." Either being misaligned or colors doing things you don't want them to do. It's by no means perfect, and it is purely on the print quality of the run, and not the content. Now, in spite of what the subreddit will tell you, QA will be taking place through the printing process. Placed on pallets (I recall an article MaRo did where he was going through the process and showed some pictures). Standard stuff that isn't exclusive to MtG. There's also the general acquisition of ink and making sure machinery is working fine. Paper is also a factor, from production to transportation (and the world is currently having shipping issues). After the proof of a sheet is made, it is sent to to the printer(s) process to be run. It really comes down to the fact that making a lot of cards has a lot of processes attached. Like it or not, a business wants to make money on their product, so how much it produces a card definitely doesn't equal how much it costs a consumer to buy a card. I worked in a printshop so I can kind of given an answer.įirst, it's more than likely they aren't working on razor thing margins. r/magicTCG is not produced, endorsed, supported by, or affiliated with Wizards of the Coast. Magic: The Gathering, including card images, symbols, and text, is © Wizards of the Coast, LLC, a subsidiary of Hasbro, Inc.
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